Westfield Centro approached SESSIBON to organise a show for their latest fashion days.
Their explicit request was that – contrary to what is usual – in addition to focusing on the brands, this time the focus should also be on the fashion trends for the season. Together, we sat down at the drawing table for a brainstorming session and looked at what practical conditions we needed to take into account. From there, we made an outline of what the event should look like, resulting in a unique new concept. Read more in the case we wrote about it.